THE FALL IN HARLEY-DAVIDSON MAY ONLY BE STARTING, EVEN WITH MATASII SHORT GAINS OF 37.5%
Business Summary (yahoo Finance)
Harley-Davidson, Inc. primarily manufactures and sells cruiser and touring motorcycles. The company operates through two segments, Motorcycles & Related Products, and Financial Services. The Motorcycles & Related Products segment designs, manufactures, and sells wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise, and related services. It offers motorcycle parts and accessories, such as replacement parts, and mechanical and cosmetic accessories; general merchandise, including Motor Clothes apparel and riding gears; and various services to its independent dealers comprising motorcycle services, business management training programs, and customized dealer software packages. This segment also licenses the Harley-Davidson name and other trademarks. It sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale and retail financing services; and insurance and insurance-related programs primarily to Harley-Davidson dealers and retail customers in the United States and Canada. This segment offers wholesale financial services, such as floor plan and open account financing of motorcycles, and motorcycle parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles. It also operates as an agent providing point-of-sale protection products, including motorcycle insurance, extended service contracts, credit protection, and motorcycle maintenance protection. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee,
HOG CHART AS OF CLOSE 12-21-18
MATASII WATCH LIST TRIGGERS / GAINS: 37.54%
INITIAL HOG Harley-Davidson IDEA: April 13th, 2018
The weekly chart (left) has not changed much since our last update and IDEA in July 2017: the potential for a double top, the large channel down, and the potentiallong term drop in red are all still valid and we continue to watch the technicals for more confirmations.
Recent market action has broken through long term weekly support and the market appears to be headed to the blue s/r zone just below it. The daily chart (right) shows us a a closer look at the current market: a potential opportunity exists if the market drops below the recent lows of the current consolidation. Both of these need be to moved through if the market is to head lower and we can use them for technical trigger considerations (highlighted in solid orange).
The possibility of a retest of the weekly resistance that was just moved through should be watched for; as well as the potential to bounce back up to the blue (weekly) channel resistance from the highs in 2014.